Blog

June 21st, 2016

2016June21_SocialMedia_BYou can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away. Here are ten tried and tested reputation marketing tools you should consider:

ConsumerAffairs

Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms - offering companies various resources to convert customer engagement into cash.

BazaarVoice

Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.

Better Business Bureau

Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers - other networking services are also available at an affordable price.

Yotpo

The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.

Cision

Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.

Percolate

Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.

Reputation Loop

Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager's disposal.

TinyTorch

Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.

HootSuite

This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.

TrustPilot

TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,

Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 1st, 2016

2016June1_Facebook_BMost small and medium sized businesses have a tight marketing budget - especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime. Let’s take a look at some of the more popular methods.

Get your friends on board

A business is nothing without its fans...at least on social media. So after setting up your Facebook business page, your first order of duty should be to invite your friends to “Like” your company page. Bear in mind, we use the term “friends” broadly here. Really, you should be telling pretty much everyone you know about your business. This includes family members, colleagues, that random parent you chatted with at your son’s baseball game, and any acquaintances from all walks of life. The goal of this is to create a foundation of followers to build upon as you grow your business.

Create your brand identity

On Facebook, your brand needs to do more than simply sell a product or service, because no one wants to interact with a company they feel is constantly trying to sell them. This is exactly why your brand should have a persona and human characteristic. In other words, you need a brand voice. So ask yourself, how should your brand sound? Should it be funny, easy-going, serious or inspiring? Once you’ve figured it out, ensure this voice is consistent in all your posts as it will help your audience form a relationship with your brand as they get to know it better. While you can and definitely should advertise different products or services your business offers, most of your posts should aim to entertain, inspire, and encourage social interaction. As your followers get to know your brand better, they will develop shared interests with it, which will eventually lead to trust. And when your audience finally trusts you, the sales will start to come in naturally.

Exploit algorithm changes

If you thought Google was the only platform that changed their algorithms, think again! Just like Google, Facebook also uses algorithms to determine the amount of organic reach your updates get. This raises an interesting question...how do you discover what algorithm changes Facebook has on the docket? Well, they occasionally post them on Facebook’s newsroom, so regularly check there to stay updated.

So once you’re aware of an upcoming algorithm change, how can you exploit it? Let’s look at an example. Back in the Fall of 2014 Facebook announced they’d begin to favor link posts with an image attached, over photo posts with the URL in the caption. Users who were aware of this change in advance and implemented it accordingly, were reportedly getting three times as much organic traffic by February 2015. Those who missed the announcement were left scratching their heads wondering what happened to their traffic.

Check your data

Many people believe there’s a best time and day of the week to share a post. While this is true, the actual day and time that’s best may be different from what you expect. While some people are quick to proclaim Tuesday and Thursday mornings are the best time to post, the reality is the best time to post depends on your unique business. Everyone’s audience is different, and results will vary from business to business. So while some SMBs may discover they have their audience's full attention on Tuesday and Thursday mornings, others may learn their customers are most engaged on Thursday and Friday evenings. So how can you find out when your audience is watching? Check your page’s Insights tab. This will provide you a plethora of information about your customers, including the days and times when they’re on Facebook.

While all these tips to market your business on Facebook are free, bear in mind you’ll need to invest a significant amount of time if you want to see results. To really succeed with Facebook marketing, you need to regularly interact with the platform - and not just treat it as an afterthought.

To learn more about how your business can leverage Facebook and other social media platforms, give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 13th, 2016

2016May13_SocialMedia_BIt can be discouraging for any business to post a thoughtful tweet in the morning just to see that it barely has any retweets by the end of the day. Even after hours of compiling the best 140 characters your company can think of, are you still not getting any hits? There are many tricks to maximizing your tweet’s exposure and if your company’s Twitter account is hungry for retweets, consider using a few of these tactics to increase your chances.

Schedule your tweets

There is absolutely no point in tweeting out any content if your audience isn’t even awake for it. That’s why it’s important for you to tweet at the right time to get the most retweets. Usually people won’t be retweeting in the morning and are more likely to retweet around 2pm to 6pm EST. However, if your followers live in different time zones and countries, the time you should be tweeting may vary. Twitter tools like Tweriod track down the geographical distribution of your audience and pinpoints the optimal time you should be tweeting to get the most retweets.

Use links

The next time you tweet out something, try embedding a link in your post. Whether it’s news, sports or celebrity updates, people will put some effort in keeping up-to-date with their interests. Studies have also shown that links to instructional posts get the most amount of retweets as well. The problem is, 140 characters is not enough content for your followers. So by satisfying your audience’s curiosity, you motivate them to pay you back by sharing your tweet out to their friends.

Ask for retweets

This is perhaps the most obvious tactic to get some retweets. Using call to action phrases such as “please retweet” significantly increases your chances of a retweet. Of course, you probably aren’t the only one asking for retweets. Adding something to sweeten deal, like a prize for one lucky person who retweets you, gives people incentive to do so.

Use visuals

Intriguing images can inspire retweets. Images are a great way to convey a lot of information in a short amount of time, and social media users love that. Some have found that, using colorful images and infographics in their tweets significantly increased their engagement rates and found that more followers were retweeting their content. It’s probably because there’s just more content to engage with other than a witty 140 character thought.

Use retweetable words

Research has shown that some words are more retweetable than others. Words like you, twitter, please, retweet, post, blog, social, free, media, help are the top 10 most retweetable words. However common-use words in any conversation such as “lol, haha, work, sleep or watching” are less likely to get retweeted. Unless you’re someone incredibly famous, it’s best to avoid using conversation filler words and stick to the buzz words that encourage people to share your tweets out to everyone they know.

Use quotes

Quotes express a lot in one simple line, making it perfect for any Twitter posts. Depending on your audience, a thoughtful quote can really move their fingers to click that retweet button. The next time you’re running out of ideas for tweets, dig up some good quotes relevant to your topic to get those retweets going. However, don’t continuously plug in quotes into your tweets. The trick is to do it occasionally, so you don’t risk people tuning out of your tweets.

#Hashtag

You’ll notice that the more popular tweets tend to have at least one hashtag. Using hashtags on keywords helps categorize your tweets with similar ones, giving your posts a bit more reach and, hopefully, more retweets. Just make sure you don’t overdo it as #thiscanbequiteannoying.

We get that small business may find it tough getting their name discovered among so many social media accounts. But if you consider some or all of these Twitter tactics, you have a better chance of getting more eyes on your tweets. If you want to learn more about useful Twitter tactics to increase your exposure and engagement, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 25th, 2016

2016Apr25_InternetSocialNetworkingAndReputationManagement_B500+ LinkedIn connections can seem like a lofty goal. You have a business to run, and probably don’t have much time to dedicate to the platform. However, carving out the time to grow your LinkedIn network can prove invaluable as it will provide social proof to yourself or organization and presents the opportunity to connect with new clients. So how can you get to 500+? Here are some ideas to get started.

Network every day

If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform. If you want to become a power player, you need to use the social network often. So dedicate 15-30 minutes a day to network on LinkedIn, and make it a goal to reach 500+ connections.

Join and participate in groups

Utilizing LinkedIn groups presents an opportunity to meet other professionals (and eventually add them as connections) as well as learn and share valuable advice. The point is not to just join a group, but actively participate in them. This requires a degree of focus and smart selection.

How many groups should you join? Shoot for around ten. This will ensure you have time to participate in each group and connect with its members. As for the groups you join, you’ll obviously want to join those in your industry, but you should also diversify. So choose five within your industry and five that relate to your other interests or provide you an opportunity to learn from its group members. Some suggestions to consider are an alumni group for your university, groups that represent causes/charities you care about, and groups that relate to a new skill you’re hoping to learn. Obviously, all the groups you join need to be active. If members only post in a group once a week, this is a red flag to avoid joining.

Once you’ve joined, you should spend some time each day contributing in at least five of your ten groups. You can ask questions, provide advice, or share valuable articles or original content you’ve created. Once you’ve developed a rapport with group members, you’ll have an easy, non-awkward way to connect with them.

Personalize your “Connect” request

The less you know a person, the less likely they are to connect with you if you send a generic connection request. You know the one: “I'd like to add you to my professional network on LinkedIn.”

Many people will simply ignore requests like this. This is why it’s important to include a quick note that either refreshes that person’s memory of you, mentions a common interest or connection you might share, or simply introduces yourself and your reason for connecting. The more personal your note the better.

Use keywords in your profile

Just like Google, Bing and the other search engines, keywords help you get found on LinkedIn. Plant these keywords in your professional headline, profile summary, and skill endorsement section. How do you know what keywords to use? Think about what you want yourself or your business to be endorsed for. What skills do you have to offer your clients? For example, if your business specializes in web solutions, some keywords you may think about using would include SEO or “web content”. As for your skills, be careful not to choose keywords that are too narrow. For example if your business is in the financial services and tax preparation industry, don’t use the names of niche tax solutions you specialize in like “estate taxes” or “small business taxes” as your endorsed skills. Instead, choose more general words like “tax preparation”. By doing this, your connections will be more likely to endorse you as it’s a broader category.

By following these tips and spending at least 15 minutes a day on LinkedIn, you’re sure to see the number of connections you have grow. And the more connections you make, the less work you’ll have to do to grow your network as more and more people will send you connection requests instead. This will provide more business opportunities and chances for you to meet new clients. If you’d like more ideas how to improve your social media efforts, feel free to email or give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 5th, 2016

2016Apr5_Facebook_BLove, Haha, Wow, Sad or Angry. If you’ve been on Facebook recently, you’ve probably noticed that Facebook has finally added five more ways for you to react to a particular post. Many businesses will find this feature important since these new emoticons now provide a way for you to know what users feel about your service instantly. Here are some more ways your social media page can make the most out of Facebook reactions.

Ask your audience for reactions

Sometimes, audiences won’t know how to react to your posts. You can point them in the right direction by giving call to ‘reaction’ phrases like “Did you learn something new? Give us a ‘wow’ by hovering over that like button”.

As Facebook reactions are a relatively new feature, you can increase the total engagement of your posts by simply asking your fans to use one of the six available expressions on your post. This will not only increase your overall engagement and reach but will also give your fans the opportunity to learn about the new Facebook reactions.

Soften the blow of negative reviews

If your service ever experiences any technical difficulties, reactions can be a lifesaver. Back when there were no Facebook expressions, people would often resort to negative comments or trolling when they are unhappy with a particular post. This could lead to a toxic page environment and may encourage others to do the same or even unfollow your page entirely. With Facebook reactions, you can minimize the effect of negative reviews with a more innocent ‘angered’ or ‘saddened’ emoji. Overall, this looks better on your page rather than lines of nonsensical text in all caps.

Gain more visibility with your page

Commenting and reacting to other local pages on your business’s Facebook account increases your chances of being discovered by potential customers. And, as an added benefit, engaging with other local pages can encourage them to return the favor.

Use reactions as constructive feedback

Facebook reactions add an extra level of depth to measuring how well your posts are doing. Before, more likes would mean more engagement. But now, reactions show that people are invested in your content.

What’s more, you can now measure what people feel about your content. This allows you to tailor your next post so that it gets the most engagement. For instance, if you notice that people are leaving more ‘Haha’ reactions to your posts, then this could suggest that your audience engages with your posts if they see more humor included in your content.

Check out your competition

You should note that page posts are public and can be see by anyone, even those who haven’t liked your page yet. This also means you can review your competitor’s posts and find out how people are reacting to their posts. This is valuable information to gauge what type of content, announcements, or status updates work for your target audience. Or if you find that your competitor is only getting likes rather than reactions, you can try experimenting with creative posts to get people to engage with your content instead.

Facebook reactions create a new and exciting way for people to express how they feel about certain posts. While some social media marketers would not pay too much attention to this feature, focusing on reactions can give you an edge when it comes to measuring how your target audience feels about your service. So the next time you’re going to make a new post, consider some or all of these tips to make the most out of those Facebook emojis.

Need more advice on managing your Facebook page? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 14th, 2016

2016Mar14_SocialMedia_BSocial media marketing can be time consuming. You may spend hours upon hours trying to get it right and still see little growth in your followers. So what can you do to be more effective and save time in the process? Here are ten tools that can streamline your social media efforts and even offer guidance.

Headlines

Let’s face it, most small business owners are not experts at writing compelling headlines. Thankfully, there are several social media tools that can help you get it right. Here are two of them.
  • Headline Analyzer - When it comes to spurring people to action, appealing to emotions can be very effective. This free tool analyzes and scores the emotional aspect of your headline and then informs you of which emotions are being communicated the loudest.
  • Optimizely - It’s one thing to hear a so called expert claim that a specific type of headline will work, and it’s another to see it for yourself. This tool enables you to A/B test your headlines, images or variations of them to see which are most effective.

Content Generation

When you’re generating new blogs, marketing messages and other content on a regular basis, sometimes the creative juices run dry. This is where these three tools can come in handy.
  • Portent - Whether it’s blogs, memes, videos or other social content, Portent provides easy idea generation. Simply enter a subject you want to create content for, and Portent will give you some ideas.
  • Hubspot Blog Topic Generator - Similar to Portent, but for blogs only. Enter three topics into this tool, and it will instantly give you a week’s worth of blog titles to write about.
  • Banner Ads Creator - Creating an effective ad can be a real pain in the rump. But this easy-to-use tool enables users to generate ads almost effortlessly in a matter of minutes. Use it to create ads for Facebook, Twitter, YouTube, your website and more.

Management

Perhaps the most difficult part of social media marketing is the management aspect of it. These tools will help you be more efficient with your time and create maximum impact.
  • Social Rank - Curious to know which of your followers are most engaged? Well, now you can with Social Rank. This nifty tool enables you to identify, manage and organize your followers on Instagram and Twitter.
  • Riffle - Mingling with influencers can have a huge impact on the number of your followers. While doing that may sound easier said than done, this tool enables you to do just that. Riffle will help you find and connect with social influencers on Twitter, and engage with them when they’re active on the platform.
  • Hootsuite - How would you like to manage all your social media accounts from one location? That would probably save a lot of time, right? Hootsuite offers just that, and enables you to grow your brand by allowing you to schedule updates and engage with your audience from a single platform.

Video and Images

What many consider the bane of social media marketing, finding affordable images and videos on a weekly basis can be both frustrating and costly. These two tools will hopefully make your efforts a bit easier.
  • Unsplash - This tool gives you free access to thousands of high resolution photos that you can use however you please. And to ensure there is an influx of fresh new images to choose from, the service adds 10 new photos every day.
  • Mazwai - To go along with your free images, how about some free video? That’s exactly what Mazwai does, offering you the ability to download videos under the free creative common license. All you need to do is credit the video producer, and then you are allowed to use the footage.
We understand that for the small business owner, social media marketing can seem like a monumental chore, and we hope these tools will help make it a smoother process. If you need any advice or assistance with your own social media marketing, give us a call today.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 17th, 2016

2016Feb18_MicrosoftWindowsNewsAndTips_BReputation and image management has come a long way from being the vapid process it was decades ago. It is now vital to those wishing to find wealth, trustworthiness and entrepreneurial longevity, and nowhere is this more important than on the Internet. With that in mind, here are a few tips to help you establish your brand on the web.

Own the first page of search results

In his new book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies mentions the importance of a company's search results that appear after pressing enter. These results make up the majority of a business or personal reputation online. For optimal results, it is advised that you occupy the first 10 spots (the entire first page of the search results), and within this number, there should also be a variety of related content such as positive reviews, media coverage as well as customer testimonials that contribute to the establishment of trust and credibility.

Paint the picture before the exhibition

Especially for entrepreneurs embarking on a new company, it is best to work on their online reputation before launching. This includes creating a brand, company name and message, all of which should help your business land the top 10 search results online. You should invest some time in thoroughly researching potential brand names to ensure your tentative company name has no negative associations.

Don’t forget the execs

Equally important to online brand management is the implementation of reputation management policies for key executives. While researching a company, potential customers don’t only take statistics and reviews into consideration but also the people that are involved with and leading the organization. This is why it’s absolutely essential that your key executives have a clean online reputation.

To achieve this, the company can create a dedicated bio for each executive that helps increase the search ranks of that particular executive’s name. The next step is to get (positive) media coverage whenever possible. Everything from blog posts to press releases and quotes in an online news story will help forge a strong and credible image for the individual, and in extension, for the company.

Ask for help when required

When times get tough, seek the expertise of specialists that help maintain and improve online images for a living. It is almost impossible to change a customer’s first impression of executives and the company, so investing in expert advice can turn out to be the most important step in creating and maintaining your virtual image.

We hope you find these four online reputation tips helpful. If you need more help creating a credible online image or are looking to utilize technology to establish a stronger online image, give us a call. Expert advice awaits.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 16th, 2016

SocialMedia_Jan11_BThere’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos. Are you using YouTube videos to market your business? We provide some nifty tricks to help you get better results.

Keep it short and simple

Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested. This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely. There’s no fixed formula here, but the idea is to create videos that convey your intended message within five minutes at most. If you have the need for longer videos, simply split them into small segments - this is another great way to keep your visitors hooked and make them want to come back for more.

Use humor in your videos

Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing - just flashing a little sense of humor will do the trick.

Consider quality over quantity

With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition. It’s worth investing in a high-quality video camera if you’re serious about YouTube marketing. Each of your videos should contain helpful and engaging content. And before posting it live, make sure to ask for a second or third pair of eyes to go through it again. This way you can take out the fluff and polish the videos so they’re appealing to viewers.

Set engaging titles

When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video. The general rule of thumb is to keep it clear and concise, since long titles will be truncated in YouTube’s search results. Another thing is to refrain from using misleading titles that trick people into watching your video. Not only will your viewers hit the close button right away, this cheap trick will also have a negative impact on your video’s ranking.

Promote your videos

YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms. But this is no excuse to skimp on marketing. There are many ways to promote your videos to your specific target audience. Using relevant keywords and descriptions may help with organic traffic, but there’s also paid options like Google AdWords and Facebook Ads that will help you earn more exposure for your videos.

YouTube is a great tool to generate traffic and interact with your customers online. But do keep in mind that no matter how great your videos are, they won’t get seen if you don’t promote them well enough. If you want to learn how to maximize your YouTube marketing campaigns, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 4th, 2016

SocialMedia_21Dec_BWhat would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re tempted to think the latter, think for a moment about those countries where their citizens don’t have the choice. Take Iran for example, where the above three platforms are totally, or partially, blocked. So how do people communicate? Read on to find out.

While China is probably the most well known country for restricting their population’s ability to view certain websites, whether through a desire to restrict access to information that might harm the country’s image or because of industry competition, there are other nations which also exercise strict control over what their people can and cannot see online.

Take Iran for example. Its citizens are denied access to Facebook and Twitter while Instagram is partially blocked due to the fact that it is possible to block individual accounts whilst leaving other parts of the platform online. Of course, anyone wanting to update their Facebook status, send tweets or upload a risqué selfie can do so using a VPN. But most VPNs charge a monthly subscription for their services and even then the access can be sketchy at best. However there is one social media platform in Iran that is freely available and that is Line, the instant messenger chat application. Unlike China which has blocked Line (something that is more to do with it being direct competition to the homegrown chat app WeChat than freedom of speech), in Iran Line is big news. In particular its social media function, called Timeline, is connecting people throughout the country, and in some surprising ways.

Texting someone is yesterday’s news, and messaging apps are the primary form of quick communication for people everywhere. And in Iran the app of choice used to be Viber – at least it was until it was blocked by Iranian officials at the end of last year. In its place came Telegram, a Russian chat app which has almost 60% of its total users in Iran. Line doesn’t currently compete with Telegram when it comes to messages, but that could change at any time, mainly thanks to some users of the latter’s penchant for spreading pornographic content.

In direct contrast to that, the Japanese owned Line is intent on maintaining its wholesome image – and Iranian companies are recognizing that and using Line as a platform to market themselves. And it’s no great surprise when you look at the numbers: well known for being one of, if not the, biggest blogging communities in the world, Iranian citizens are devout readers and creators of online content. What is particularly attractive to marketers in Iran is that a staggering 90% of people in Iran who use Line are actually active on a daily basis on Timeline.

But using Timeline in an official capacity is not as simple as merely opening an account and updating your status as it is on say, WeChat, Twitter or Facebook. Line stipulates that anyone who wants to open an ‘Official Account’ – be they a corporation or a celebrity - must apply to be a Line Partner. Line can decide whether or not to accept their ‘partner’ and, if deemed a good match for the platform, the company or person in question will then be made to sign an agreement and pay a subscription – and periodic fees. Harsh as this may seem when compared to free platforms, it is precisely this which enables Line to ensure its content is continually updated whilst also being of a permissible standard. And it is this policy of control and moderation that allows Line to operate unfettered in Iran.

So who are the Iranian celebrities who have signed up for an official Line account? The country’s first adopter was AlireSaa, a viral celebrity famous for humorous musical clips and anecdotes. At the time of signing up with Line he had around 320,000 Instagram followers – a number which took him two years to build. But after just five weeks on Line he had already beaten this – and his number of followers doesn’t show signs of abating any time soon – his fan base is already tipping the 500,000 mark.

So why is AlireSaa so phenomenally popular on Line but less so on Instagram? The answer lies in the fact that, aside from being partially blocked in Iran (although AlireSaa’s account was not) there are a number of features that Line offers to its official account holders that other social media platforms do not. One of these is Line’s ‘On Air’ sessions which uses live chat. AlireSaa used this feature to run a video contest for followers. His fans were treated to a two hour long live chat with their hero and were able to submit videos of themselves performing one of AlireSaa’s musical clips.

A staggering amount of people engaged with AlireSaa, who let’s remember is not a global superstar - 50,000 of them in fact and 10,000 of them submitted videos during the two hour window. When he announced the live chat, AlireSaa had 215,000 Line followers – a number which exploded as news of the contest spread like wildfire on the app’s Timeline feature.

If you’re still of the opinion that social media is a waste of time and can’t do anything for your business, maybe it’s time to take another look. If you want to follow in AlireSaa’s shoes and become a viral success, why not get in touch with us today. We can’t promise to make you an Internet superstar but we can help point you in the right direction.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 9th, 2015

164_B_SMAs a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms - like Nike or Google - you may think. But these are exciting brands! What can a business owner with a boring brand do? Quite a lot actually. And to prove this point, here is one “boring brand” with a large following on social media that everyone can learn from.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for 3M...you may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media